Emalc

Search Documentation

Quickly jump to any guide, document, or section...

Create & Schedule Campaigns

Learn how to configure sender identities, target contact audiences, exclude suppression lists, configure delivery timing, and review billing credits before launching.

1. Setting Up Senders & Audience#

From the Campaigns dashboard, click + Create campaign to slide open the campaign drawer:

Create campaign drawer showing Campaign Name, Senders, Recipients, and Message DesignCreate campaign drawer showing Campaign Name, Senders, Recipients, and Message Design

Campaign Name#

Assign an internal name (up to 100 characters) to organize your campaigns. This is only visible to your workspace team.

Senders Configuration#

  • Subject: The email subject line seen by your recipients (up to 120 characters).
  • From email:
    • Prefix: The mailbox handle (e.g. hello, support, newsletter).
    • Domain: Choose your verified sending domain from the dropdown. Only domains verified with SPF and DKIM records appear here.
  • From name: The display sender name (e.g., Emalc Team or Sarah from Acme).

Audience Targeting & Exclusions#

  • Send to: Select one or more contact groups from your Audience database. Emalc automatically calculates the total contact count.
  • Don't send to (Optional): Choose exclusion groups (e.g. existing customers for lead campaigns or recent unengaged contacts) to avoid duplicate or unwanted messages.

Automatic Deduplication

If a contact belongs to multiple selected groups, Emalc automatically deduplicates recipients so each subscriber receives only one email. Contacts matching any "Don't send to" list are automatically excluded.

2. Tracking Configuration#

Scroll down in the drawer to configure open and click tracking. By default, campaigns inherit settings from your sending domain:

Tracking and Schedule sections in the campaign drawerTracking and Schedule sections in the campaign drawer

To customize tracking for this specific broadcast, toggle on Override domain tracking:

Override domain tracking toggles for Track opens and Track clicksOverride domain tracking toggles for Track opens and Track clicks
  • Track opens: Embeds an invisible 1x1 tracking pixel to calculate email open rates.
  • Track clicks: Rewrites links with secure redirect tracking to compute click-through rates (CTR).

3. Intelligent Scheduling & Timezones#

Select when your campaign should be delivered:

  • Date & time: Choose a calendar date and time. Past time slots are automatically disabled.
  • Time zone: Select your organization's timezone or select Recipient's local timezone.

Smart Delivery: Recipient's Local Timezone

When you select Recipient's local timezone, Emalc staggers delivery based on each subscriber's country/timezone. An email scheduled for 9:00 AM arrives at 9:00 AM local time for subscribers in New York, London, and Tokyo alike.

4. Preflight Credit Audit & Launch#

When you click Schedule campaign, Emalc runs a real-time preflight audit before committing your broadcast:

Preflight review modal showing total recipients, wallet cost calculation, and confirmation actionPreflight review modal showing total recipients, wallet cost calculation, and confirmation action

The preflight audit validates:

  1. Audience Validity: Confirms active contacts exist and ensures no deleted groups are selected.
  2. Quota & Balance Calculation:
    • Compares total recipients against your Subscription Plan quota.
    • Any volume exceeding plan quota is calculated in micro-cents against your Wallet Balance.
  3. Transparent Confirmation:
    • If credits are sufficient, click Confirm & Schedule to schedule the broadcast.
    • If your wallet balance is insufficient, one-click buttons direct you to Top up wallet or Upgrade plan.

Your campaign status transitions to Scheduled and is queued for automated delivery.