Audience Overview

The Audience module is your central command center for subscriber management in Emalc. It allows you to maintain clean, verified contact lists, segment subscribers into targeted groups, and protect your domain deliverability with automated suppression filtering.

Audience Contacts directory showing subscriber list, status badges, and management toolbar

The 3 Pillars of Audience Management#

Emalc structures audience operations across three specialized sections:

3-Step Quick Start Workflow#

Key Features & Safety Guardrails#

• Pre-Flight CSV Inspection: Every CSV upload goes through an instant validation engine that categorizes rows into New, Update, and No Change, flagging formatting errors before records enter your database.
• Campaign Lock Protection: Contacts participating in an actively sending or scheduled broadcast campaign are automatically locked (isLocked) to prevent data conflicts during dispatch.
• Mutual-Exclusion Status Sync: Moving a contact to Unsubscribed automatically detaches them from the default_subscribed group and places them into default_unsubscribed.
• Granular Role Permissions: Control which team members can view, create, update, or export subscriber lists using role-based access control.

Explore Audience Guides#